(Download) "Patterns of Information Products Advertising in Newspaper Media in Nigeria (Report)" by Archives and Information Science African Journal of Library # eBook PDF Kindle ePub Free
eBook details
- Title: Patterns of Information Products Advertising in Newspaper Media in Nigeria (Report)
- Author : Archives and Information Science African Journal of Library
- Release Date : January 01, 2010
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 244 KB
Description
Introduction Successful organisations in both competitive and non-competitive markets have found out that a critical success factor in their operations is effective internal and external dissemination of information about their existence and status, and about their products and services. Advertising has proven over time to be one of the most vibrant and flexible means for disseminating such information. Accordingly, to De Mooij (1997), successful advertising is a key requirement for overall success in national and international markets.
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